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ffmpeg - Encoding - h265 - 1-pass target bitrate

By setting -b:v.

Example

ffmpeg -i input -c:v libx265 -b:v 8M -preset fast -c:a aac -b:a 128k output.mp4
 
ffmpeg -i input -c:v libx265 -b:v 6000 -preset fast -c:a aac -b:a 128k output.mp4